How can Samsung demonstrate the value of 4G mobile internet through
a product or service with a focus on relationships?
We created our concept around the idea that as phones have progressively
become more similar to computers, developers have forgotten that they are still phones.
The user experience of a phone call has remained unchanged and unimproved for years
despite the massive innovations within the device itself. What if you could have seamless
access to all the capabilities of your phone pushed to you without leaving the call? What if
you could input data in the most natural way, a conversation with a friend, family member,
We named the service Samsung Breeze. It runs discreetly in the background picking up
voice recognised meta data that link directly to a web or in-phone functions. Using semantic
data relationships, it intuits the needs of the user and brings the desired information
or function in real-time using the incredible 4G speeds. There is also an open API,
so developers can create their own uses... the possibilities are limitless.
George Hastings, Joanna Hill, Jacob Häll, Gillaizeau Olivier,
Concept, IA/UxD, design