Client and Brief
Hyper Island and SVT (Sweden's public service television).
SVT-Play is a on-demand streaming service. As it is now, most people watch it on their computer.
Our task was to create a solution to make it a better TV experience. The target group is 15-44.
Our group blog, showing some of the process,
Short video of research
A smart TV that recognizes you, and remembers what you and your household like watching at what time.
This and the easy, inuative navigation it will make you spend less time looking for content
and more time enjoying your TV-experience.
Pauline Säll, Charlie Montagut , Charlon De Graav,
Luis Carlos Marques, Samuel Nieto
Design, concept and idea.